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Why Choose Us
30 Years. Infinite Stories. One Vision. We didn’t start with a stage—we started with a spark. Thirty years ago, we set out to craft experiences that move people. From small ideas to national showcases, we believed in storytelling to inspire and connect. What began as a small team with a big dream is now behind India’s most iconic experiences—from Son et Lumière shows at the Prime Minister’s Sangrahalay to Rashtrapati Bhawan, From Dhordo to Mahakaal Corridor and From Leh to Sanchi We embraced innovation with Swachh Bharat Diwas in Ahmedabad, Digital India showcases, G-20 meets and brand engagements for BMW and Mercedes. We’ve grown with the time—but our passion and promise remain unchanged. As we celebrate 30 years, we’re not just looking back—we’re ready to build what’s next.
Experience
We’ve spent three decades crafting moments that stay long after the screen fades.
Our work is rooted in a deep understanding of narrative, audience emotion, and cultural relevance.
Expertise
We bring ideas to life—frame by frame, story by story.
With in-house capabilities across scripting, filming, animation, and editing, we offer creative control and consistent quality.
Insight
We don’t just understand industries—we understand what moves people.
From ministries to modern brands, our content speaks to real audiences with clarity and purpose.
Reach
Our stories travel from intimate museum halls to global exhibitions.
From Delhi to Berlin, we’ve shaped narratives that resonate across languages, geographies, and generations.
Collaboration
You’re not just a client—you’re a co-creator.
We work shoulder to shoulder with you, ensuring your voice is reflected in every scene we shape.
Agility
Speed without compromise is our strength.
Our streamlined process means we meet the moment—no matter the deadline, scale, or setting.
Our Timeline
WHY CHOOSE US
Experience
We’ve spent three decades crafting moments that stay long after the screen fades. Our work is rooted in a deep understanding of narrative, audience emotion, and cultural relevance.
Expertise
We bring ideas to life—frame by frame, story by story.
With in-house capabilities across scripting, filming, animation, and editing, we offer creative control and consistent quality.
Insight
We don’t just understand industries—we understand what moves people. From ministries to modern brands, our content speaks to real audiences with clarity and purpose.
Reach
Our stories travel from intimate museum halls to global exhibitions. From Delhi to Berlin, we’ve shaped narratives that resonate across languages, geographies, and generations.
Collaboration
You’re not just a client—you’re a co-creator. We work shoulder to shoulder with you, ensuring your voice is reflected in every scene we shape.
Agility
Speed without compromise is our strength. Our streamlined process means we meet the moment—no matter the deadline, scale, or setting.
MEET OUR TEAM
Dr. Garima Chaudhry
Chief Innovation & Growth Officer
Shoumendra Bose
Chief Content Curator, CS Direkt
Pankaj Kumar
AGM – Accounts & Finance, CS Direkt
Akash Singh
Head of Visualization, CS Direkt
Hari Krishna Kuniyal
Procurement Head, CS Direkt
Sudesh Singh
AVP – Events & Exhibitions, CS Direkt
Sachin Kataria
Studio Head, CS Direkt
Sandeep Bhandari
Group CFO, CS Direkt
Trusted By Visionaries
Government Clientele:
Corporate Clientele:
Leadership
Sanjeev Pasricha
Sanjeev is the Founder of C S Direkt, known for shaping impactful experiential and cultural narratives. Over three decades, he has led landmark work in experiential marketing, museum curation, projection mapping, and immersive storytelling. His leadership has been recognised by HT Media, CMO Council, EEMA, and the Punjab Government, while continuing to steer future- ready, culturally rooted experiences.
Sanjeev Pasricha
Group CEO, CS Direkt
Anjali Pasricha
Anjali is a visionary creative leader with three decades of experience in experiential design, immersive storytelling, and cultural curation. As CCO and board member at CS Direkt, she fuses heritage with cutting-edge technology to shape museums, sound-and-light shows, and state festivals at scale. Recognised as Women Disruptor 2025 and among India’s 25 Most Promising Women Entrepreneurs by Consultants Review, she actively champions India’s creative economy.
Anjali Pasricha
Chief Creative Officer, CS Direkt
Sandeep Bhandari
With over 25 years of experience, Sandeep is a seasoned finance leader skilled in strategic planning, compliance, and growth management. As Group CFO, he ensures CS Direkt’s financial stability and sustainable expansion. Known for his people-first approach, he promotes accountability, collaboration, and operational excellence across the company.
Sandeep Bhandari
Group CFO, CS Direkt
THE TEAM
Dr. Garima Chaudhry
Dr. Garima Chaudhry brings strategic vision and innovative thinking to create transformative cultural experiences that blend heritage, storytelling, and technology. With a background in Robotic Surgery (MBBS, MAMC; MS, LHMC), she brings intellectual rigor and leads cross-disciplinary teams to deliver immersive, future-ready projects.
Dr. Garima Chaudhry
Chief Innovation & Growth Officer
Shoumendra Bose
Shoumendra is the storytelling mind behind CS Direkt’s most impactful experiences. As Chief Content Curator, he weaves cultural depth and creative vision into every script, exhibit, and show. With a rich background in writing and ideation for museums, sound & light shows, and mega-events, he ensures every narrative strikes a chord—authentic, immersive, and unforgettable.
Shoumendra Bose
Chief Content Curator, CS Direkt
Pankaj Kumar
Pankaj ensures financial clarity and control at CS Direkt, managing accounts, compliance, and reporting across projects. With a strong grip on day-to-day operations and vendor coordination, he supports smooth commercial workflows and transparent fiscal practices that keep teams agile and aligned.
Pankaj Kumar
AGM – Accounts & Finance, CS Direkt
Akash Singh
Akash turns ideas into powerful visual stories. With roots in animation and film, he leads the visualization team at CS Direkt—crafting cinematic storyboards, hyper-realistic renders, and motion content that bring projects to life. From museums to projection shows, his work adds drama, depth, and imagination to every experience.
Akash Singh
Head of Visualization, CS Direkt
Hari Krishna Kuniyal
Hari Krishna leads a collaborative procurement team at CS Direkt, ensuring timely and quality sourcing aligned with project goals. By working closely with design, production, and operations teams, he streamlines supply chains to support smooth execution across museums, events, and exhibitions.
Hari Krishna Kuniyal
Procurement Head, CS Direkt
Sudesh Singh
Sudesh brings ideas to life on the ground. As AVP at CS Direkt, he leads production and operations for large-scale events and exhibitions—seamlessly turning creative vision into flawless execution. Known for his sharp planning and positive leadership, Sudesh delivers impact with precision.
Sudesh Singh
AVP – Events & Exhibitions, CS Direkt
Sachin Kataria
Sachin Kataria leads the creative studio at CS Direkt, ensuring seamless execution of high-impact design and storytelling projects. His calm leadership style blends creative direction with team mentorship, driving innovation and on-time delivery.
